It is highly important for your business to know to sell your products. Marketing will always help you a lot and any increase in sales means an increase in profit.
Despite this fact, many people tend to struggle with it and miss its beauty. Once you get the hang of it, believe me, you will always feel like you can print money by pressing a button. Almost.
1. Email Marketing
For those of you who don’t know what email marketing is let me explain briefly.
First of all, Email Marketing is a highly popular way of doing things as well as one of the most effective ways to sell anything online. In order to start, you have to have a Landing page (Where you collect people’s emails.), Autoresponder (The software which you will use to send emails to you audience. GetResponse for example.) and the ability to write emails in an engaging way (Copywritting – if you don’t know how to copywrite you can either pay someone or learn how to do that yourself.)
You can either send traffic to your landing page which will convert to traffic or buy other people’s email lists. It is important that you select highly targeted traffic or lists as this will determine the outcome of your marketing campaign. Do this in the right way and you will make a huge profit.
This is a paid marketing strategy which is one of the least expensive ones in the moment. It involves little risk and will surely bring you great results if you don’t mess up anything. People on facebook tend to be still ads friendly so if you write a compelling ad the will click on it. You have to remember ,though, that facebook has strict policy and rules and if your products is even slightly unappropriate facebook will disable your ad.
Another thing that you can try out is to write blog posts on other people’s websites. The right way to do this is to do that service for free and to also provide great value. You cannot promote too much yourself and your product there. If you do that, it is highly unlikely that you will ever get published and people will reject your offer straight away. Be strategic about it.
If you are selling strictly on Ebay, it is sometimes a good idea to create a blog around your product. You can write on different topics and if one of them gets positioned on the top page of google, that will lead to tons of traffic and therefore – sales. However, nowadays SEO is very far from easy and the knowledge out there about it is quite controversial. One of the best places you can keep up to date with it is to check out Brian Dean’s work and website as that is a valuable source of information.
Let us now remind you that video is the most viral way to do marketing. From everything, people love watching videos the most and if you choose the slightly harder way of video content marketing you will surely benefit from its great potential later on. The platform, of course, will be youtube but you will be able to promote your content on different social media platforms or own website if you choose to do so.
The reason video is the best way to promote something is because this way you create the strongest connection with people. This way, they get to know you the most and choose weather to fall in love with your company or never again look at you. Either way, you are always interested in the first type of people.
This can be a very good idea if you are selling something that you can do a webinar about. Basically, it is one of the best ways to make people take action and buy from you now. They can ask questi0ns and you will reply. However, it depends on what product you are making. You will have to have a sample of it with you to show it to the customers and you will have to be very knowledgeable on the subject so that you entertain them and answer all of their questions.
This might look like a lot of work but is one of the best way to sell products with very high margins or other informational products.
7. Send them a gift.
If you do this the right way, people will surely like you. However, when I say gift I mean a gift. Not a sales letter. Just send them something neat with them in mind and don’t ask for anything in return. When using this strategy, let people get interested in you. For example you can send them a simple postcard with wished without wanting anything in return.